Benjamin Wallace: Does happiness have a price tag?

Can happiness be bought? To find out, author Benjamin Wallace sampled the world’s most expensive products, including a bottle of 1947 Chateau Cheval Blanc, 8 ounces of Kobe beef and the fabled (notorious) Kopi Luwak coffee. His critique may surprise you.  Read More →

Yochai Benkler: Open-source economics

Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.  Read More →

Richard Branson: Life at 30,000 feet

Richard Branson talks to TED’s Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences — and reveals some of his (very surprising) motivations.  Read More →

Sliced bread and other marketing delights

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.  Read More →

What we can learn from spaghetti sauce

Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.  Read More →